Adventurous by nature, Ravi likes to take on one impossible challenge after another. His pursuit for excitement has led him to triumphant quests across the globe – from successfully launching premium automobile brands in the Middle East, catapulting the floundering sales figures of an international airline, to conquering language barriers and establishing his own advertising firm, in Kiev, Ukraine.

Ravi started his career in software sales and moved on from there to advertising with Fountainhead Communications, where he handled Ramco Systems and worked on a corporate campaign with Chess Champion Vishwanathan Anand as the company’s brand ambassador. He moved on to Ogilvy and Mather and was intensely involved in the variant launches of a successful hair care brand – Meera Herbal Shikakai powder.

His 8 years in the Middle East was spread across Muscat and Dubai where he garnered experience in industries like automotive, airlines, education and electronics. Stationed with Bahwan Automotive Centre, one of the largest marketers of automobile brands in the region, Ravi handled the marketing and advertising for prestigious brands like Ford and Lexus. In the course of his tenure at Bahwan Automotive, he organized several major events which included hosting popular pop singers and high profile celebrities.

One of the challenges he particularly enjoyed overcoming was the floundering sales figures of Kenyan Airlines. He was instrumental in devising an exciting Kenyan Safari package, this coupled with a strong marketing and advertising campaign meant that the airlines tickets sales were soon flying high.

The lure of a changing, dynamic India brought Ravi to yet another quest as he joined Rediffusion Advertising, Chennai to handle Citibank. Within a year, he was promoted and moved to their Delhi office to handle Airtel (VAS).

The lure of the unknown and the challenge to do something radically different made Ravi grab the opportunity to help establish an advertising firm in Ukraine for one of the largest Pharmaceutical firms in the country – Konark Intelmed.

Ravi overcame multiple challenges – including language barriers, cultural differences and ignorance of the advertising processes in general - to establish a successful advertising firm. Within a year, the firm was generating steady revenue.

Having successfully completed his contract in Ukraine, Ravi is back in Chennai with Brand Portrait. Ravi firmly believes that Brand Portrait’s ‘Web Aura’ model is the future for advertising business. But while the market and clients comprehend this future business tool – it remains a challenge that he aims to tackle with his usual passion.